What an interesting story in today's NYT about the book publishing industry. It's guesswork? Oh, really? And the best part is the disclaimer at the bottom of the story. As usual, the Times is about ten years behind the news angle, but it still made me think.

For example, if a really savvy Fobes-List type with a marketing or sales background bought himself or herself a publishing house or started his or her own, he or she could make a killing. And then based on market research, he or she would have to buy my book. I think Oprah would be the perfect person to do this. I can just see it now O. Books. That's actually not a bad idea. Maybe I'll write her a letter. Or maybe I'll just continue to be lazy and resign myself from book-writing. I'll probably take the latter route.

It's actually astounding the minimal amount of market research that goes into whether or not a book gets published. The industry, like the newspaper one, is still living in the 20s. It's time to step into the 00s people.

Oh, I neglected to mention two things about my time at Equinox:

1. I had another Elsa Benitez encounter. My first was on a Milan-to-Miami flight about 7 years ago. She hasn't aged a bit, but it looks like she's had her nose done. Absolutely stunning; working out with a personal trainer doing weights.

2. The key to maximizing your weight-training/toning time ladies, is to do weights while your heart rate is up. Meaning, do your weight training after your cardio so that you burn the maximum amount of calories and fat.